A business idea becomes easier to evaluate when it addresses a specific problem for a specific group. A broad statement such as “people need convenience” gives little guidance about what to build or how to test it. Describe who experiences the problem, when it occurs, what they currently do, and what makes the situation difficult. Separate observed behaviour from assumptions. A useful example is a small shop that repeatedly loses time checking whether a requested item is in stock. A problem statement should not quietly assume your preferred solution. Customers may solve the issue through a process change rather than a new product. Ask about recent real experiences before asking whether someone likes an idea. Record disagreements and exceptions instead of collecting only supportive comments. Practice: Write a problem statement without naming a product. List two observations that would support it and one finding that would make you reconsider it.